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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK
The Feeling Is Mutual
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
Mastering Texture: Tailoring Care to Your Hair Type
Hair care is not a one-size-fits-all endeavor. Whether your hair is pin-straight, wavy, or tightly coiled, its structure dictates what it needs to thrive. Understanding your specific texture allows you to cut through the noise and choose the techniques and products that will actually yield results.
Fine vs. Coarse Strands
The diameter of your individual strands matters just as much as your curl pattern. Fine hair can easily be weighed down by heavy oils and butters, making it look greasy or limp. For these types, lightweight, volumizing formulas are best. Coarse hair, on the other hand, has a larger diameter and often requires much more intensive moisture and smoothing agents to penetrate the thicker shaft and provide manageability.
Caring for Waves and Curls
Wavy and curly textures are naturally drier because the oils from the scalp have a harder time traveling down the coiled hair shaft. These types thrive on the “layering” method—applying a liquid base, followed by a cream, and finishing with an oil to lock everything in. Definition is the goal here, which is achieved by keeping the hair sufficiently hydrated so that the curls can clump together and hold their shape without frizz.
Straight Hair and Shine
Straight hair is often the most prone to oiliness because sebum travels easily from the scalp to the ends. The focus for straight hair is usually on maintaining volume and achieving a high-gloss finish. Frequent, gentle cleansing is often necessary, along with the use of clarifying products to prevent the hair from looking flat. Minimal use of heavy products on the roots is a key rule for this texture.